Student Technology Collaborative
As a Media Technician with Yale's Student Technology Collaborative (STC), we were charged with rebranding the organization to fit better into the college culture. We decided to revamp an older mascot into a cute, user-friendly emoji paired with a font that matches the playfulness of college students while balancing the formality needed for client facing materials. This was a team project, and I developed the main mascot, the iconography (40+ icons for different events and mascots) and the color scheme.
Figma, Illustrator
Gil Phish was developed from a physical mascot that STC used for an anti-phishing campaign, and I developed a 2D and eventual vector mascot version of him. Say hi to Gil!
